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Product design for Crypto companies

TAO FL is a product design consultancy providing executive-level product leadership for high-growth fintech, digital-asset, institutional and retail facing platforms; covering trading, asset management, and on-chain experiences.

Services

SERVICES

Taking Your Business to
the Next Level

Product Strategy

We'll help you align design to the goals of your business

Product Design

Unlock the power of product design to boost your bottom line

Remote Team Worflow

Build and get the most out of the best talent globally 

Serving the crypto industry worldwide since 2018

About

ABOUT

Our UX and design strategy achieves measurable results

TAO FL engagements have supported platforms with multi-billion-dollar monthly volumes and programs surpassing $1B in assets under management, with sustained year-over-year growth in user adoption.

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Growing new crypto yield programs programs to $1 billion in assets under management with 95% retention rates after five weeks in the program​.

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Boosting OTC desk user confidence and skyrocketing usage rates as indicated by increasing RFQ volumes to $2.2 billion. A tenfold year-over-year increase. 

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Taking crypto retail trading experiences from 0% to 60%+ of overall company trading fee revenue.

Testimonials

TESTIMONIALS

"I've never worked with such a good design team!"

- Tim O., VP & Global Head, Institutional

Kraken

Clients

OUR HAPPY CLIENTS AND PROJECTS

Kraken
Consumer

After three years and many discussions, design iterations and development along side my product partners, we were able to grow the adoption for Kraken’s “Consumer” experience from zero to roughly 60% of total company trading fee revenue. 

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Pump.fun Web and Mobile

Designed the Pump.fun token-launch UX that sold out in ~12 minutes, building rewards-program experiences for creators and swappers, and shiping friction-cutting UI to supports days of ~45,465 token creations and daily swap volumes of up to ~$878M.

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